Howl's Moving Castle Poster Booklet

Product Type:  Promotional Item

Manufacturer:  Studio Ghibli

Suggested Retail Price (SRP):  N/A (Free)

Purchased from:  Aṣbi, Sunshine Centre Ikebukuro, Tokyo

Rarity:  Extremely Rare

Reviewer:  Rich (Webmaster)

Click on the following links to see pics of the posters in the booklet (paper size in brackets)

Cover (A4) | Screenshots (A3) | Promo Poster 1 (A2) | Promo Poster 2 (A1)

Occasionally you are in the right place at the right time, and Webmaster Tom and I experienced one of these moments when on holiday in Japan.  We happened to be passing the Ghibli outlet Aṣbi in Ikebukuro when what did we spy but an employee of said shop laying out a stand of free promotional Howl's Moving Castle poster booklets!!  Sometimes fate is good to us.

The poster booklet is around A4 size and features a portrait style film poster on the front (of the aged Sophie and a dog walking up the hill to the castle of the title), and a list of (at the time) forthcoming Howl's Moving Castle merchandise on the back.  The booklet opens to an A3 page split into four landscape movie stills of a major character - these are (clockwise from top left): Howl, Sophie, The Witch of the Wastes and Sophie in cleaning mode.  If this isn't enough the booklet unfolds again to display an A2 portrait film poster featuring the castle itself marching across a meadow, and just when you think it can't get any better it opens yet again to display an A1 size landscape film poster of the cinema variety featuring Howl and Sophie against an early evening sky.

Considering how much of a fan of Studio Ghibli I am I am always on the lookout for promotional stuff and I wasn't disappointed with this.  The printing quality of all of the images is high, with clear detail and a complete lack of graininess, even on the film stills.  The choice of images is great too, with three excellent posters of different sizes and four decent images of the film's main characters, although it would possibly have been better to use an image of a fourth character in preference to a second of Sophie, but that's pretty much nitpicking. 

The only gripe you could really have with this is that the way it is folded leaves fold lines over the larger images, but considering you are getting for free a main poster that would normally cost about a fiver rolled up, I don't think this is much of an issue.  All in all this is an excellent freebie and an excellent bit of promotional work which is well worth keeping an eye open for if you have some wall space screaming out for some Ghibli goodness.


Product:   Extras: N/A

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