Anime food is not as common in Japan as you would hope, and most of the time you find any it is generally sweets, cakes and biscuits.
These Evangelion wafers are a very typical example of
the kind of anime branded food you can pick up in convenience stores across
Japan. The packet contains a thin, European-style wafer biscuit measuring
about 5cm by 7cm which consists of a few layers of wafer with thin chocolate
layers sandwiched in between. The packaging itself comes in two designs,
which you may think would mean different flavours, but in fact the content of
both types is the same. The wafer itself tastes pretty much like any wafer
biscuits you can pick up in Aldi or Lidl, sweet and tasty enough
but ultimately insubstantial and a bit unsatisfying. It's not even
Evangelion themed, would it really have been that hard to put a character or
logo on the wafer itself?
The lack of branding on the wafer itself does however tell you
an important thing - it's not the wafer that is the main selling point.
The Evangelion branding on the packet will draw people in but it's the
collectable plastic card inside that people will actually want. The
plastic art cards are a little smaller than the wafer, which makes them slightly
larger than a normal playing card, and appears to feature a mix of new and well
known Evangelion character art. The wafer I bought contained the
card of Shigeru Aoba shown in the picture on the right, I was quite impressed
that it was a lesser known Evangelion character and that the image was
one I had not seen before, but I did kind of wonder what the point was.
These cards don't really have any purpose, they're too small to display but too big to fit in a normal cardwallet. There's a small box of stats, but it's nothing that can be used in a card game either. This made the whole thing seem a bit odd, they may have been cheap but for your cash you got a wafer which was pretty underwhelming and a pretty but rather pointless card. I'm sure there are collectors of these cards in Japan, but unlike phonecards (which had entire shops devoted to the collector's market) there seemed to be little sell-on value or demand for them.
I'm sure most Western fans would buy these in an instant much like we did, but to be honest there are nicer Japanese snacks to eat and better budget Evangelion merchandise available. Have a bit of a look around and you will find other items which are much more deserving of your money.
A difficult one, as it's not entirely clear if it is the card or the wafer that is the extra item in these. However, we'll assume the card is the extra, as such it's nice enough and it's impressive that it's not just the usual Rei & Asuka pics, but it's nothing special.